If you intend to use email communication in the running of your web venture, you need to be aware of the laws concerning electronic communication and, in particular, unsolicited email (or spam).
In recent times legislation has come into effect to protect customers and business from the impact of unsolicited email. Any marketing via email is effective only permitted if the recipients have chosen ( or opted in) to receive the information. Failure to adhere the regulations result in a hefty fine of several thousands.
Initially, familiarize yourself with the rules in depth so that you know what you can or can't do with regard to email marketing
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